Primera

stationery and gift shop

the Netherlands

To kick off Primera’s journey into their new concept, we started with a deep dive into their needs through an insightful workshop. The goal? To reinforce Primera’s position into a neighborhood hub where everyone feels welcome. They want to continue offering exceptional service to locals, surprise them with a unique product selection, and make shopping as convenient as possible.

We took these ideas and turned them into a fresh, vibrant color scheme. Keeping the classic blue and yellow from the Primera brand, we added bold patterns and a soft pink to bring in a playful, unexpected touch. The soft blue was chosen to reflect the high level of service customers can expect in-store.

With the color palette and overall vibe set, we moved on to select furniture and displays that would bring the layout to life and align with Primera’s needs. We also designed other key elements, such as in-store communication, to ensure the store would be fully functional and cohesive.