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At the heart of our approach is a belief in the limitless potential of creativity, which we bring into every aspect of our holistic approach. From creative starting point, to magnificent design, technical drawings
and everything in between.

Our roadmap

Our roadmap

Step 1:

Discovery & Mastervision

A successfull game plan

Let’s start at the beginning. Let’s make a plan. Starting with discovery: what do we need to know? We want to understand the world around us; take our place in the playfield. 

How is customer behaviour changing? Which driving forces are shaping our future? Only by finding the right questions will you find the right answers.

In the master vision, in interactive workshops, we bring together all we know and all we aspire to into a game plan.

Step 2:

Concept design
The lead idea sets the stage

It’s not just an idea; it’s a design. That’s what we are best at: giving big ideas a physical form. The concept takes its first shape in moods, sketches, and materializations. Whether it’s a brand story or a bubble plan, here we lay the foundation of the design.

The concept is our lifeline—the translation of the big idea into a theme or metaphor that gives us direction, purpose, and differentiation. A clear briefing for the future.

Step 2:

Concept design
The lead idea sets
the stage

It’s not just an idea; it’s a design. That’s what we are best at: giving big ideas a physical form. The concept takes its first shape in moods, sketches, and materializations. Whether it’s a brand story or a bubble plan, here we lay the foundation of the design.

The concept is our lifeline—the translation of the big idea into a theme or metaphor that gives us direction, purpose, and differentiation. A clear briefing for the future.

Step 3:

Developed & Technical Design

Turning ideas into reality

In this phase the final store design concept will be developed. All the elements developed in the previous phase; colors, materials, furniture and wall-views, will be worked out and bring the look-and-feel of to life.

The goal is to achieve an optimal end-product in line with the concept vision and identity of the client. This can include for example digital renders of the design, a graphic concept and a

3-D walkthrough of video.

Step 3:

Developed &
Technical Design

Turning ideas into reality

In this phase the final store design concept will be developed. All the elements developed in the previous phase; colors, materials, furniture and wall-views, will be worked out and bring the look-and-feel of to life.

The goal is to achieve an optimal end-product in line with the concept vision and identity of the client. This can include for example digital renders of the design, a graphic concept and a

3-D walkthrough of video.

JosDeVries the Retail Company B.V.
Westdam 3D
3441 GA Woerden
the Netherlands

info@studiojdv.com

+31 (0)346 56 3764


Studio JDV Concept – Design – Architecture
Experimental, innovative and with a sense of humour.
Together with leading retailers and local heroes

we translate vision into successful commercial concepts worldwide.

JosDeVries the Retail Company B.V.
Westdam 3D
3441 GA Woerden
the Netherlands

JDV Concept – Design – Architecture
Experimental, innovative and with a sense of humour.
Together with leading retailers and local heroes

we translate vision into successful commercial concepts worldwide.

info@studiojdv.com

+31 (0)346 56 3764


JosDeVries the Retail Company B.V.
Westdam 3D
3441 GA Woerden
the Netherlands

info@studiojdv.com

+31 (0)346 56 3764


JDV Concept – Design – Architecture
Experimental, innovative and with a sense of humour.
Together with leading retailers and local heroes

we translate vision into successful commercial concepts worldwide.

JosDeVries the Retail Company B.V.
Westdam 3D
3441 GA Woerden
the Netherlands

info@studiojdv.com

+31 (0)346 56 3764


JDV Concept – Design – Architecture
Experimental, innovative and with a sense of humour.
Together with leading retailers and local heroes

we translate vision into successful commercial concepts worldwide.