Sector
Food
Client
MercaJUMBO
A new price leader
Starting with the shopper
CCN, one of the largest retailers in the Dominican Republic, asked us to develop a discounter concept alongside its hypermarket brand JUMBO. We started with the shopper rather than the store: for daily shopping in this market, price and time are the decisive factors. We mapped these shopping missions and translated them into one clear proposition — the best balance of price and quality — which became the foundation for MercaJumbo.
Discount as an operating model
Discount is not a look but an operating model. We reduced the format to its essence: a curated range instead of endless choice, an efficient layout, and streamlined replenishment — every simplification feeding directly into the shelf price. The range is built around the private label 'Lider' (Leader), complemented by a small selection of exclusive brands.
Avelino Cuadra
Without the help of StudioJDV, we would not be able to set the starting points of this amazing success story.
One strategy, many hands
We led the strategy and format development and worked closely with partner agencies on the store design. Architecture, interior, branding and communication were developed as one, keeping MercaJumbo recognisably part of the JUMBO family while giving it a clear identity of its own — a store that is efficient to run and fast to shop.
Contact us