Combining the know-how with our love for sharing knowledge
After all these years, we’ve picked up a lot of know-how. The desire to share this knowledge led to our first book being published in 1994, focusing on how to reflect the brand within the store. Since then, we have published a book every few years, covering important topics of the time, including everything from the recession in the 2000s to changing markets and customer needs.
“We do not see empty and discarded spaces. We see potential places.”
2024 – Book 11
Time – Money – Touch
A hands-on guide to successful commercial design and concepts for developing the ultimate customer experience. Learn how to create a unique signature and build resilient concepts, guided by our ‘Time, Money, Touch’ model.
2020 – Book 10
From Spaces to Places
How do you transform a place into a space? ‘From Places to Spaces’ shows how to create a meaningful environment through character and emotion—crafting a unique experience that resonates with consumers.
2017 – Book 9
Innovativity
Stores as we know them are changing, which is why innovation is essential to give physical stores a new role. The goal is to encourage collaboration between creativity and commerce to create retail-concepts that are future-proof.
2014 – Book 8
New customer journey
How can you keep a store thriving during a recession? While shoppers are being more cautious with their spending, they’re also on the lookout for new ways to buy. This calls for a new approach to the customer journey to keep up with evolving demands.
2011 – Book 7
New Retail Relevance
New retail relevance gives you all the tools you need to build a strategy that’s relevant, keeping you front and center in consumers’ minds. With the right tools, you can easily adapt to trends and keep your brand fresh in customers’ eyes. It’s all about growing with the times.
2008 – Book 6
Let me tell you a store
The world is moving at a rapid pace. In Let Me Tell You a Story, European retailers, designers, strategists, and trend watchers share their personal and inspiring stories, exploring retail in every little detail.
2005 – Book 5
The Store Manual
Based on our own journey, this practical manual starts with discovery, moves through the master vision and strategy, and finishes with the concept phase to guide you every step of the way in creating a new concept.
2002 – Book 4
The Sixth Sense of Retail
What do you experience when you walk into a store? ‘The Sixth Sense of Retail’ explores the five senses and how to use them effectively, showing a unique way to enhance customer experiences.
1999 – Book 3
The concept is the hero
How do you continue to reach customers even with international expansion? It’s easy to lose touch with customer desires when your business grows quickly. This book provides guidance on how to redefine those needs and meet them with creative concepts.
1996 – Book 2
Now and Next in Retail
Now and Next in Retail’ analyzes the current retail market and offers an in-depth look at future predictions. It explores the shift from generalists to specialists and the rise of experiential concepts.
1994 – Book 1
Van Winkelformule naar Winkelmerk
From Store Formula to Brand explores what it takes to transform an ordinary store into one that aligns with a brand’s identity. It covers key topics like visual merchandising and communication all aimed at creating the perfect customer experience and strengthening a brand’s presence.
