2011 – Book 7
New Retail Relevance
New retail relevance gives you all the tools you need to build a marketing strategy that’s both relevant and future-proof, keeping you front and center in consumers’ minds.”

2008 – Book 6
Let me tell you a store
The world is moving at a rapid pace. In Let Me Tell You a Story, European retailers, designers, strategists, and trend watchers share their personal and inspiring stories, exploring retail in every little detail.

1999 – Book 3
The concept is the hero
How do you continue to reach customers even with international expansion? It’s easy to lose touch with customer desires when your business grows quickly. This book provides guidance on how to redefine those needs and meet them with creative concepts.

1996 – Book 2
Now and Next in Retail
Now and Next in Retail’ analyzes the current retail market and offers an in-depth look at future predictions. It explores the shift from generalists to specialists and the rise of experiential concepts.

1994 – Book 1
Van Winkelformule naar Winkelmerk
From Store Formula to Brand explores what it takes to transform an ordinary store into one that aligns with a brand’s identity. It covers key topics like visual merchandising and communication all aimed at creating the perfect customer experience and strengthening a brand’s presence.
