Rewe
Supermarket
Germany
Discount supermarkets are becoming increasingly popular; however, simply offering discounted products may no longer be enough to stay competitive. Rewe tasked us with creating a concept that differentiates them from the competition by focusing on fresh food and crafting a unique atmosphere with distinct, engaging departments. Our approach emphasizes freshness, quality, and a welcoming environment that enhances the overall shopping experience.
To achieve this, we reimagined the traditional farmers’ market stand, bringing its authenticity and charm into the supermarket. Special lighting was added to highlight the displays and draw customer attention. The stands also offer small product samples, allowing customers to taste and explore new flavors, inspiring them to engage with the food in a more personal way.
This not only underscores Rewe’s commitment to freshness but also fosters trust and excitement around the shopping experience.