We collaborated with VodafoneZiggo to create a new store design based on two archetypes: the Caregiver and the Magician. The Caregiver represents connection, trust, and warmth. To reflect this archetype, we used warm colors and materials such as cork, wood, and beige fabrics.

The furniture features rounded edges to create a softer, more inviting atmosphere. The Magician brings excitement, boldness, and a futuristic touch to the concept. Elements like mirrored ceilings, large screens, and abstract shapes completely transform the store environment.