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Communication and branding

All about

communication

We bring together form, function, and story. Hit the right chord, whatever story you want to tell. The ultimate experience is created when all touchpoints are connected by the narrative. The successful store is a talking store; a successful brand shows identity, and any message should be right on target. It's not about the means you use to tell your story; it's all about who you are and what you have to say!

Communication and branding

All about

communication

We bring together form, function, and story. Hit the right chord, whatever story you want to tell. The ultimate experience is created when all touchpoints are connected by the narrative. The successful store is a talking store; a successful brand shows identity, and any message should be right on target. It's not about the means you use to tell your story; it's all about who you are and what you have to say!

We are specialized in communication within spatial design. Together we make your story stand out through words and imagery.

We create new brands from scratch, starting with a brand identity workshop that develops everything from logo to artwork. Or we translate an existing brand into a powerful spatial experience.

From our experience, we’ve developed a communication framework for placing graphic expressions within physical environments. It’s built around five complementary layers that bring structure and coherence to in-store communication. A well-balanced interplay between these layers creates clarity and calm for the viewer and strengthens the overall design concept.

We are specialized in communication within spatial design. Together we make your story stand out through words and imagery.

We create new brands from scratch, starting with a brand identity workshop that develops everything from logo to artwork. Or we translate an existing brand into a powerful spatial experience.

From our experience, we’ve developed a communication framework for placing graphic expressions within physical environments. It’s built around five complementary layers that bring structure and coherence to in-store communication. A well-balanced interplay between these layers creates clarity and calm for the viewer and strengthens the overall design concept.



Communication Framework

  • Inspiration
    Attractive and motivating storytelling about products — what you can do with them, or where they come from. Strong photography and powerful texts deepen the experience.

  • Navigation
    Clear and functional wayfinding. In spatial design, signage helps customers know what they can find where. At its core it’s functional, but well-designed navigation also enhances the overall design.

  • Activation
    Effective, eye-catching price communication. In retail, especially FMCG, activation is crucial. It shapes price perception, whether through promotions or “always low.”

  • Information
    Functional and informative content, such as, product information, opening hours, or other practical details customers might need.

JosDeVries the Retail Company B.V.
Westdam 3D
3441 GA Woerden
the Netherlands

info@studiojdv.com

+31 (0)346 56 3764


Studio JDV Concept – Design – Architecture
Experimental, innovative and with a sense of humour.
Together with leading retailers and local heroes

we translate vision into successful commercial concepts worldwide.

JosDeVries the Retail Company B.V.
Westdam 3D
3441 GA Woerden
the Netherlands

info@studiojdv.com

+31 (0)346 56 3764


JDV Concept – Design – Architecture
Experimental, innovative and with a sense of humour.
Together with leading retailers and local heroes

we translate vision into successful commercial concepts worldwide.

JosDeVries the Retail Company B.V.
Westdam 3D
3441 GA Woerden
the Netherlands

JDV Concept – Design – Architecture
Experimental, innovative and with a sense of humour.
Together with leading retailers and local heroes

we translate vision into successful commercial concepts worldwide.

info@studiojdv.com

+31 (0)346 56 3764


JosDeVries the Retail Company B.V.
Westdam 3D
3441 GA Woerden
the Netherlands

info@studiojdv.com

+31 (0)346 56 3764


JDV Concept – Design – Architecture
Experimental, innovative and with a sense of humour.
Together with leading retailers and local heroes

we translate vision into successful commercial concepts worldwide.