It all starts with an idea. It begins with great opportunities, ambition, and drive. Together, we catch the idea and mold it into form. A dream, a goal, an idea—it becomes a concept. The concept is the central theme that forms the basis for all further developments. It defines our vision and direction, shaping our proposition. It creates purpose and direction and is, above all, distinctive.
Create a format that lasts
Discovery & Mastervision
Successful concept development starts with teamwork. Each team member brings creativity and expertise to the process. To work effectively, there needs to be a clear plan: the Mastervision.
Through a series of workshops, we guide teams in turning intuition into a solid foundation for concept design. We start with the discovery phase, collecting and summarizing all relevant information without interpretation.
Every Mastervision workshop is tailored to the project. The result is the Concept House: the compass for the entire organization. It defines the Proposition the brand promise; the Concept Pillars the key drivers that make it real; and the Brand Values the unchanging DNA of the brand.
Bring your concept to life
Concept Creation
It’s not just an idea; it’s a design. That’s what we are best at: giving big ideas a physical form. The concept takes its first shape in moods, sketches, and materializations. Whether it’s a brand story or a bubble plan, here we lay the foundation of the design.
The concept is our lifeline—the translation of the big idea into a theme or metaphor that gives us direction, purpose, and differentiation. A clear briefing for the future.