Design is a concept made into form any form; from a well-designed space to a distinctive logo, from a well-written story to an amazing visualization. Design is not only about aesthetics; it's the translation of your vision that thanks to the right materialization, layout, and storytelling comes to life.
Design
In the Design Phase the concept evolves into a fully detailed and developed design. Step by step, we refine the entire store, category by category.
In this phase, we bring everything together:
• What we offer: the assortment
• How we look: the store design
• How we talk: in-store communication
• How we act: operations and employees
Within the Design Phase, we work across three Design Streams:
• Fit-out: everything that’s built in: floors, walls, and ceilings
• Fixtures & Equipment: furniture (standard and bespoke), refrigeration, checkouts, and self-scan units
• In-store Communication & Technology: digital touchpoints, screens, and interactive elements
The result is a seamless balance between customer experience, daily operations, and commercial objectives.
Roll Out
Our experience with multi-location organizations allows us to translate a strong idea into a consistent format that works across markets.
We develop format guides, brand manuals and tender documents that ensure every location reflects the same proposition while adapting to local needs. We design concepts that are scalable and executable.
At this stage, we move from design to definition. Every element is quantified, detailed and specified ready for tender. We maintain the Design Streams as the guiding structure. Materials receive clear coding and specifications, giving both client and builder a transparent overview.
This phase bridges design and execution. It provides the clarity needed to estimate costs, prepare bids and ensure that the concept can be realized across all locations.
Design on demand
We can contribute to any part of the process. Some clients involve us as a sparring partner in the early strategic stages, while others bring us in for specific design challenges such as layout development, in-store communication or detailed design execution. Our role adapts to what the project needs.
Every project is tailor-made, built around your goals, challenges and timelines. We combine strategic thinking with hands-on experience, ensuring every choice strengthens both the brand and the business.
We believe in close collaboration, clear communication and fast decision-making. Whatever the challenge, we are ready to think with you.
