General practice care is a cornerstone of our healthcare system but that foundation is under pressure. Demand for care is rising, the population is ageing, and the workload within practices continues to grow. As a result, many practices face a lack of space, while suitable and affordable locations are increasingly difficult to find. Investment in new construction or renovation often proves financially unfeasible, especially for smaller partnerships or solo practices. At the same time, structural support is limited. Municipalities offer little assistance, and general practitioners rarely have the time or resources to navigate this complex process on their own.
The answer lies in collaboration. Studio JDV supports general practitioners throughout the entire process — from selecting the right location to designing and transforming the space. Attached you will find an example of our successful project approach for Alviva Practice in Alphen aan den Rijn.
Primary Care Initiative: The New Practice
The ultimate brand experience emerges when exterior and interior come together as one. When the façade, the layout, the materials and the communication all speak the same visual language. When function, use and identity are in perfect balance, every element reinforces the other and the brand truly comes to life.
Our ambition is to turn spaces into places. To transform anonymous or abandoned areas into environments that attract people, encourage interaction and express a clear identity. These are places that unite functionality and emotion, where commercial goals meet human experience.
When the exterior matches the interior and the story is told inside and out, the circle is complete. That is when a space becomes more. It becomes a place with meaning, where the brand truly lives and breathes.