Horecava -Trendlab

Conference

The Netherlands

Every year, Horecava hosts the biggest horeca conference in the Netherlands, bringing together industry professionals from both inside and outside the country to explore the latest products and innovations. One special hall is dedicated to emerging trends, each year featuring a unique theme.

This year’s theme, “Foodflex”, focused on flexibility in the food industry, exploring how to meet the ever-evolving demands of consumers. Naturally, we had to design a space that was just as adaptable as the industry itself! We built structures using steel beams, ensuring everything could be easily assembled and dismantled. For decoration, we played with large white sheets in different shapes, transforming the space throughout the day with dynamic lighting. Mornings were bright and fresh, while the evenings transitioned into soothing hues of purple and orange. Creating an environment that flexed with moved with the rhythm  of the event.