After all these years, we’ve picked up a lot of know-how. The desire to share this knowledge led to our first book being published in 1994, focusing on how to reflect the brand within the store. Since then, we have published a book every few years, covering important topics of the time, including everything from the recession in the 2000s to changing markets and customer needs.
How do you continue to reach customers even with international expansion? It’s easy to lose touch with customer desires when your business grows quickly. This book provides guidance on how to redefine those needs and meet them with creative concepts.
Now and Next in Retail’ analyzes the current retail market and offers an in-depth look at future predictions. It explores the shift from generalists to specialists and the rise of experiential concepts.
From Store Formula to Brand explores what it takes to transform an ordinary store into one that aligns with a brand’s identity. It covers key topics like visual merchandising and communication all aimed at creating the perfect customer experience and strengthening a brand’s presence.
