Sector
Food
Client
Boon's Markt
Celebrating a Family Legacy
Bring heritage to the future
For over 125 years, the Boon family has been at the heart of the communities they serve. The new Boon's Markt concept brings this heritage to life, translating generations of craftsmanship, local commitment, and personal service into a contemporary supermarket experience. Every element of the concept reflects the warmth of a family business while strengthening the connection between customers, local producers, and the community.
A world of fresh
Fresh food became the foundation of the new shopping experience. By rethinking the floor plan around a 'Fresh Arena' concept, we created a natural customer journey where fruit and vegetables, bakery, meat, fish, and other fresh categories take centre stage. The layout immerses customers in a world of freshness from the moment they enter the store. Open sightlines, inviting product presentation, and carefully designed departments encourage exploration while reinforcing Boon's Markt's reputation for quality and freshness.
Bringing Local Stories to Life
At the heart of the concept is the 'Fresh Arena' a dedicated space where local products and their makers take the spotlight. Here, customers discover seasonal specialties while learning about the farmers, producers, and artisans behind them. Store communication reinforces these stories throughout the shopping journey, creating a stronger connection between customers and the region. By celebrating local partnerships and authentic craftsmanship, Boon's Markt transforms grocery shopping into an experience that is both personal and meaningful.
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