Sector
Food
Client
Jacob's
De place-to-be voor food lovers
A Destination for Food Lovers
Jacob's has been a destination for food lovers in Oslo for generations. The new store celebrates this rich culinary heritage while creating a contemporary shopping experience that inspires discovery, quality, and craftsmanship. Every detail is designed to strengthen the connection between customers and their passion for exceptional food.
Honouring an Iconic Legacy
The design pays tribute to Jacob's unmistakable identity. Its iconic red floor, instantly recognised by generations of customers, remains at the heart of the concept and connects the new store to more than a century of history. Carefully curated presentations of fresh fish, local cheeses, seasonal produce, and Jacob's premium products celebrate the very best of Norwegian food culture.
Tradition Meets Contemporary Retail
The new Jacob's seamlessly blends heritage with modern retail design. Warm materials, intuitive customer journeys, and refined product presentation create an inviting environment where premium food takes centre stage. The result is a supermarket that honours its past while setting a new benchmark for the future of food retail.
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