Sector

Food

Client

Naivas

Internationale standaards en lokale inspiratie.

Leading the Future of Retail in Kenya

As Kenya's largest supermarket chain, Naivas set out to strengthen its market leadership with a new generation of supermarkets. Together, we developed a retail concept that blends contemporary shopping principles with the richness of African culture, creating vibrant stores that celebrate local flavours, craftsmanship, and community.

Naivas left gallery detail from the “Shaping Kenya's Retail Future” project
Naivas left gallery detail from the “Shaping Kenya's Retail Future” project
Naivas right gallery detail from the “Shaping Kenya's Retail Future” project

Designed for Local Relevance

Alongside the supermarket concept, we created a dedicated Food Market inspired by the energy of traditional food markets and adapted it to the Kenyan context. Local materials, regional craftsmanship, and authentic food experiences are woven throughout the design. From produce displays built with wood sourced from the local timber industry to carefully curated fresh departments, every detail reflects the local culture while delivering a modern retail experience.

Naivas large-format view of the “Shaping Kenya's Retail Future” concept
Naivas secondary detail from the “Shaping Kenya's Retail Future” project
Naivas secondary detail from the “Shaping Kenya's Retail Future” project

A Long Term Rollout Partnership

Our collaboration with Naivas goes far beyond creating a single flagship store. We work closely with their team to design and develop every new location, ensuring that each store responds to its size, customer profile, and local environment while remaining true to the overall brand concept. From supermarkets of 2,500 to 6,000 square metres to dedicated Food Markets, every project is tailored, refined, and delivered as part of a consistent rollout strategy that supports Naivas' continued growth across Kenya.

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