Sector
Petrol
Client
OMV - VIVA
Redefining the Forecourt Experience
Redefining the Forecourt Experience
OMV Petrom set out to strengthen its market-leading position by reimagining the Viva Shop and gastro concept. The ambition was to create a future-proof destination that combines convenience with hospitality, transforming a quick stop into a place where customers genuinely enjoy spending time.
A Place That Feels Like Home
The new concept introduces a welcoming café experience at the heart of the store. A dedicated barista corner, inviting seating, and beautifully presented pastries and sweet treats create the atmosphere of a neighbourhood coffee shop. Designed around comfort and quality, the space encourages customers to relax, recharge, and enjoy more than just a transaction.
Designed to Stand the Test of Time
Every design decision balances timeless aesthetics with everyday practicality. Clean architectural lines are softened by sustainable wood finishes, while glossy tiles and matte surfaces create a refined contrast that gives the concept its distinctive character. The result is a contemporary retail environment that feels warm, durable, and built to evolve with the future of convenience retail.
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