Sector

Petrol

Client

Shell

Bijtanken bij Shell Cafe

Fueling More Than the Journey

Shell Café redefines the role of the forecourt by transforming a routine stop into a destination. Designed as the first Shell Café in the Netherlands, the concept reflects a new vision of mobility—one where the focus shifts from simply fueling your car to recharging yourself. It is a place where convenience, comfort, and hospitality come together, setting a new benchmark for the fuel station of the future.

Shell left gallery detail from the “Fueling More Than the Journey” project
Shell left gallery detail from the “Fueling More Than the Journey” project
Shell right gallery detail from the “Fueling More Than the Journey” project

Inspired by Danish Hygge

The interior is based on the Danish Hygge philosophy, creating a warm and inviting environment that feels more like a contemporary living room than a traditional service station. Comfortable seating, natural materials, and a relaxed atmosphere encourage guests to take a break, work, meet, or simply unwind. Every design choice contributes to making Shell Café a place where people genuinely want to stay.

Shell large-format view of the “Fueling More Than the Journey” concept

Fresh Food for Every Moment

The food and beverage offer has been completely reimagined to suit every moment of the day. Guests can build their own breakfast, choose from freshly prepared sandwiches and salads, enjoy hot street food such as a Rendang Bowl, or simply stop for expertly crafted barista coffee. With an expanded fresh assortment and a focus on quality, Shell Café turns every visit into an opportunity to refuel with fresh energy.

Contact us

Like what you see? Send us a message to find out what we can do for you