What we do
Food service concepts with high impact big and big scalability
A strong food service concept is a brand, a menu, a routing and an atmosphere working as one. StudioJDV designs QSR concepts, restaurants, cafés and food courts that guests love and operators can multiply, from a single landmark location to a franchise-ready format.
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What we do in food service
We develop food service concepts from scratch and reposition existing ones: naming and brand identity, menu presentation, counter and kitchen routing, seating and interior design, and all guest-facing communication.
The result is a concept where the story is tangible in every touchpoint, from the facade to the tray. Because we come from retail, we design for throughput as much as for atmosphere. Queue flow, order points, peak-hour capacity and labour efficiency are design decisions, not afterthoughts. That is what makes a concept scalable.
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From single location to scalable format
Scalability is designed in from day one. We capture the concept in a format manual covering layout principles, materials, lighting, graphics and equipment, so location two, ten and fifty deliver the same experience at predictable cost. For operators in travel, leisure and city locations this is the difference between a good restaurant and a growth formula.
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Selected food service work
Our food service portfolio includes the holiday food experience for Center Parcs with Albron, plant-based pioneer PlantFWD, Pall Cafe where café meets food store, bold QSR brand Popsyz and travel format Broodzaak. Different guests, different missions, one constant: concepts that work commercially.
Frequently asked questions
Do you design complete QSR franchise formats
Yes. We develop the concept, the pilot location and the format manual that makes franchising possible, including tender documents for shopfitters and suppliers.
Look at our POPSYZ project to see concept development in action.
Can you renew an existing restaurant concept?
Absolutely. We often reposition existing food service brands: keeping what guests love, redesigning what holds the business back, and documenting it for roll-out.
Look at our project with Albron & Centerparcs to see concept development in action.
Do you work in food courts and travel locations?
Yes. High-traffic locations such as stations, airports and leisure resorts are a specialty; our concepts are engineered for peak-hour throughput
Check out our case for Shell how we transformed their high-traffic stations
Do you help with rolling out to multiple stores?
Our experience with multi-location organizations allows us to translate a strong idea into a consistent format that works across markets. We develop format guides, brand manuals and tender documents that ensure every location reflects the same proposition while adapting to local needs. We design concepts that are scalable and executable.
Look at the roll out we did with OMV and their VIVA brand to see how we rolled out to 400 stores.
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