What we do
Lifestyle and telecom retail: turning brand into experience
In lifestyle and telecom retail, the product is often a subscription, a service or an experience you cannot put on a shelf. StudioJDV designs stores that make intangible brands tangible: telecom shops, lifestyle formats and service retail where the space itself tells the brand story and sells the relationship, not just the product.
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What we do in lifestyle and telecom retail
We design complete retail formats for telecom operators, service brands and lifestyle retailers: brand experience and store identity, customer journey and service routing, advice and waiting zones, product presentation and digital integration. The best service stores feel effortless; behind that ease is a precisely designed journey from walk-in to contract.
We also design convenience-lifestyle hybrids, stores that combine media, gifts, services and daily needs into one neighbourhood destination.
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The store as the physical user experience
A store is more than a point of sale; it is the physical user experience of your brand within the total customer journey. For VodafoneZiggo we turned brand into experience across their retail estate, and for Primera we designed the hub of the neighbourhood, a format trusted for services, media and gifts. When architecture, interior, branding and communication work as one, the same story is told at every touchpoint.
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Retail projects that we're proud of
Our sector work includes VodafoneZiggo, Primera, travel retailer Capi at Eindhoven Airport, pharmacy brand Dr Max and primary care initiative Alviva. Different categories, one discipline: formats designed to be rolled out consistently and run profitably.
Frequently asked questions
Do you design for franchise networks?
Yes. Many of our lifestyle formats are franchise organisations; we design concepts that individual entrepreneurs can implement affordably and consistently, supported by a clear format manual.
Look at our Primera project to see what we did for a cooperation with +500 franchise members.
Can you integrate digital services into the store design?
Yes. Screens, self-service points and online-to-offline journeys are designed into the concept from the start, serving the customer journey rather than decorating it.
Look at our project with VodafoneZiggo to see how we integrated digital technology
What does a store format development involve?
Typically a mastervision, a pilot store design, and a format manual with roll-out guidelines, followed where needed by support during implementation.
Look at our case with CAPI to see travel retail and purpose driven retail in action
Do you help with rolling out to multiple stores?
Our experience with multi-location organizations allows us to translate a strong idea into a consistent format that works across markets. We develop format guides, brand manuals and tender documents that ensure every location reflects the same proposition while adapting to local needs. We design concepts that are scalable and executable.
Look at the roll out we did with OMV and their VIVA brand to see how we rolled out to 400 stores.
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